EYEWEAR
PRAY
The creative direction for Pray Eyewear was built around a strong brand identity that fuses Italian tradition with New York energy. Every element—from typography and color palettes to the overall visual language—was carefully curated to convey timeless luxury and individuality.
Campaigns and advertising concepts were designed to embody Pray Eyewear’s values of tradition, innovation, elegance, and attitude. Through carefully directed photography and strong messaging, the brand narrative was consistently communicated across all visual platforms.
Art direction for the catalog and print materials ensured a seamless blend of design, photography, and editorial storytelling. The catalog was conceived not only as a product showcase but also as a luxury brand book, immersing the audience in the narrative behind each frame. Overall, the creative direction spanned every touchpoint of the brand—from concept and branding, to print, packaging, campaigns, and event design—ensuring Pray Eyewear presented a cohesive, powerful, and unmistakably premium identity.
Client
Pray Eyewear
Year
2025
Category
Art Direction Branding
Type of Work
Art Direction, Branding, Layout Design, Digital
