KUWAITI-SERBIAN BUSINESS ASSOCIATION
KSBA
Visual Identity and Brand Guideline was created according to clients scope of needs. The cultural context and heritage refer to the links between Kuwait and Serbia. Pattern: “Kuveri”- Suitcases The energy of this pattern is supposed to protect a family and it’s members who travel a lot. This is particularly true for businessmen. The pattern stimulates the owners of the carpet to make a good analysis of each situation giving them a power to solve favourably different problems, especially in the field of their trade. Those who are in possession of this pattern are believed to be organised.
ties of business cooperation in the private sector of companies established in Kuwait and Serbia. A business association typically falls within the industry of trade or commerce. Kuwaiti-Serbian Business Association is organisation that bring together companies and individuals within a specific sector and industry to advocate for common interests, promote collaboration, and address collective challenges in Serbia and Kuwait.
The importance of the Business Association is to create and strengthen to connect the two cultures. Motifs with symbolism are indispensable in the traditional making of carpets and thus served as a basis for creating a visual and creative direction. Pirot rug refers to a variety of flat tapestry-woven rugs traditionally produced in Pirot, a town in southeastern Serbia. Pirot kilim is often referred as one of the National symbols of Serbia. Pirot kilim making is the skill of making rugs on a vertical loom. The skill is used in the production of woollen kilims, decorated with various geometric, vegetal and figural ornaments.
